La Beauté Louis Vuitton: When Travel Meets the Vanity
Louis Vuitton doesn’t just make luggage anymore — now, they’re packing beauty too. With the arrival of La Beauté Louis Vuitton, the House expands its iconic world of travel, artistry, and savoir-faire into a dazzling new chapter: makeup as lifestyle, heirloom, and declaration of self.
And to make sure this debut isn’t just a flirtation but a full-blown love affair, they’ve tapped none other than Dame Pat McGrath (yes, the Pat McGrath) as Creative Director of Cosmetics. Together, they’ve dreamt up a collection that isn’t just lipsticks, balms, and shadows — it’s an experience, designed as objets d’art meant to be treasured, not tossed.
Pat McGrath: The Visionary Behind the Vanity
Known as the “Mother of Make-up,” McGrath has been painting faces into legends for three decades. Runways, red carpets, culture-defining editorials — she’s shaped the very language of modern beauty.
Now she brings that boundary-breaking artistry to Vuitton’s DNA of craftsmanship. Think couture precision meets bold innovation, with every product designed to be a keepsake, a ritual, an heirloom of glamour.
The Collection: Lipsticks, Balms & Shadows
LV Rouge – 55 shades, infinite stories
At the heart of the launch is LV Rouge, a lipstick wardrobe so decadent it feels like a passport to 55 different identities (the number isn’t random — LV also happens to be Roman numerals for 55).
· Finishes: 27 luminous creamy satins + 28 plush velvety mattes.
· Formula: 85% skincare base — with upcycled rose, jasmine, and mimosa waxes, plus shea butter + hyaluronic acid. Translation: color that lasts, comfort that stays. (Think 12-hour vivid wear for mattes, 24h hydration for satins).
Standout storytelling shades:
o 896 Monogram Rouge — Burnished red that nods to Vuitton’s monogram canvas, a perfect fusion of heritage and daring.
o 203 Rose Odyssée — A sienna-rose that whispers of journeys and self-discovery.
o 854 Rouge Louis — A bold, confident scarlet — Vuitton’s spirit distilled in a tube.
Oh, and because LV loves a twist: every lipstick is scented. Perfumer Jacques Cavallier Belletrud created a bespoke blend of mimosa, jasmine, and rose just for them. A lipstick that doubles as perfume? Très Vuitton.
LV Baume – sheer glow, everyday chic
If Rouge is for drama, LV Baume is for the glow-up days. Ten luminous balms, soft as whispers, designed for effortless polish and “your lips but better” vibes.
· Formula: Shea butter + hyaluronic acid for 48h hydration, 24h comfort, smoother, plumper lips over time.
· Finish: Sheer, buildable, luminous — think natural radiance, polished without trying.
Signature shades to know:
o 051 Monogram Touch — A sheer wash of the iconic Monogram Rouge, made everyday wearable.
o 030 Tender Bliss — Pink pearl shimmer that feels like a soft-focus filter IRL.
o 020 Rose Essentiel — The wardrobe essential — a barely-there rosewood that flatters absolutely everyone.
And yes, the balms are scented too — with a delectable mint and raspberry twist.
LV Ombres – eyes with a plot twist
Because Pat McGrath doesn’t do boring eyeshadow, LV Ombres gives us 8 four-shade palettes, each with three wearable tones and one curveball — the unexpected color that changes the whole mood.
· Finishes: From ultra-matte to glittering glamour — six textures in total.
Formula tech:
o LV Pigment Originals for intense payoff.
o Light-Up Technology for max shimmer.
o Squalane + camelina oil for comfort that feels like skincare.
Star palettes:
o 896 Monogram Rouge — Red, brown, caramel tones that echo LV’s monogram, with a McGrath edge.
o 150 Beige Memento — Inspired by Vuitton’s patina leather — ivory to golden bronze, pure everyday sophistication.
o 250 Nude Mirage — Soft rose neutrals, ethereal and endlessly wearable.
Each palette is essentially Vuitton’s trunk-making artistry translated into pigments — heritage, reinvention, and a little surprise in every compact.
Design, Ritual & Keepsake
Leave it to industrial designer Konstantin Grcic to turn packaging into architecture. Every case, every bullet, every compact is refillable, engraved, monogrammed — a keepsake as much as a beauty tool. Even sustainability is luxe here: refilling becomes as ceremonial as applying.
For collectors, Vuitton went one step further: an exquisite Vanity Trunk, echoing their archival designs of the 1920s, reimagined as a modern-day make-up station. Because if your lipstick has its own trunk, you’ve officially made it.
Pricing & Availability
· LV Rouge Lipstick – $160
· LV Baume Lip Balm – $160
· LV Ombres Eyeshadow – $250
· Refills starting at $69
Available in select Louis Vuitton stores and at louisvuitton.com
