As a luxury beauty editor for over 25 years, I’ve recommended hundreds—if not thousands—of beauty products. Some have reshaped my beauty routine entirely; others have earned permanent residency on my vanity, proving that consistency is the real flex.

But discovering those true standouts takes time—and that’s where you come in.

There’s nothing more gratifying than hearing how my recommendations translate in real life. When you DM, email, or comment that a product has become part of your daily ritual, that’s the real validation. It tells me what truly works beyond the initial launch buzz.

So, I’ve rounded up YOUR top 10 most popular beauty products of 2025—the ones you didn’t just add to cart—but genuinely embraced. Did your favorite make the list? Slide into my DMs on Instagram and tell me.

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10. Byredo Bibliothèque Eyeshadow Palette

Moody, chic, and unmistakably Byredo. This palette captured your hearts with its sultry, bookish color story—rich browns, plums, and velvety neutrals that feel effortless but elevated. It’s the kind of palette you reach for when you want your makeup to whisper cool girl rather than shout.

9. Sisley Paris Phyto Eye Palettes

You love a refined neutral—and Sisley does it better than most. These palettes deliver soft-focus elegance with silky textures that blend like a dream. Tender Toffee warms up the eyes without ever going orange, while Bois de Rose gives that polished, Parisian wash you can wear from morning meetings to candlelit dinners.

8. Bond No. 9 Lipstick

An oldie but a very goodie. After my Head-Turning Lipstick Cases blog, so many of you rediscovered (or discovered) Bond No. 9 lipsticks—and promptly fell back in love. Luxe cases aside, these formulas are creamy, comfortable, and quietly glamorous. Proof that a great lipstick never goes out of style.

7. Dolce & Gabbana Ever Icon Eye Palettes

Bold, decadent, and unapologetically glamorous—these palettes are classic Dolce. You loved the pigment, the drama, and the fact that one palette could deliver everything from soft definition to full Italian bombshell energy. Sometimes subtle is overrated.

6. Sisley Paris L’Orchidée Highlighter Blush

Another beautiful reunion thanks to my Gorgeous Beauty Gifts That Don’t Need Gift Wrap blog. This cult classic reminded everyone why it’s so beloved: luminous without glitter, flattering without effort. It’s the kind of glow that makes people ask if you just got back from somewhere fabulous.

5. Viseart Paris Sirèneuse Nocturne Étendu

No surprise here—Viseart devotees showed up. This palette is all about depth, sophistication, and that perfectly imperfect French approach to eye makeup. Smoky, moody shades with refined shimmer made this a standout for anyone who loves eyes that look done but never overdone.
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4. Sarah Creal Eyes Up Creamy Kajal Liner

You all got the hype instantly. Creamy, ultra-smooth, and incredibly wearable, this liner delivered definition without tugging or fuss. Perfect for tightlining, smudging, or that soft, lived-in eye look you love. One swipe and suddenly your entire makeup feels intentional.

3. RŌZ Milk Hair Serum

This one surprised me—and clearly, it surprised you too. My first experience with RŌZ haircare turned into a full-blown love affair thanks to this lightweight, do-everything serum. You loved how it smoothed, hydrated, and polished hair without weighing it down. Consider this your gateway product into the brand.

2. Tom Ford Daydream Eye Quad

Zero shock here. You DM’d me. You followed up. You waited. And once it finally hit stores? Instant obsession. Daydream delivers that glossy, lit-from-within effect that feels quintessentially Tom Ford—luxurious, flattering, and impossible to ignore. Worth the wait? You said yes.

1. Rephr Shodō 05 Brush

And the number one most-wanted product of 2025…Yes, the limited-edition Yosegi holiday brush was stunning (and sold out in a blink), but the Shodō 05 is the brush you kept coming back for. You loved how it effortlessly elevated your blush/bronzer application and proved that the right tool really does make all the difference. A modern classic—and your clear winner.

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The 10 Most Popular Beauty Products of 2025 (According to You)