The Hot New Color Trends in Makeup & Style to Spice Up Your Look for Fall

After a season of soft pastels and breezy linens, fashion’s color story is taking a turn for the bold. This fall, vibrant, saturated hues are making their way from the runway to real life—and they’re not stopping at your wardrobe. The beauty world is following suit, with lip color, blushes, and eyeshadow palettes all dressing up in deeper, richer tones.

From sumptuous chocolate brown to statement chartreuse, these are the shades worth leaning into this season—across your closet and your makeup bag. I’ve rounded up my favorite finds to help you bring each trend to life.

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Chartreuse: The Playful Pop

If dopamine dressing had a fall cousin, this would be it. Chartreuse is equal parts quirky and sophisticated—the color that makes you smile before your first sip of pumpkin spice latte. We saw it at Gucci and Ganni, and even Law Roach made headlines with his chartreuse Hermès bag during Paris Fashion Week.

How to wear it:
Pair it with grounding neutrals like cedar, chocolate, or camel for an offbeat, editorial balance. In beauty, try a chartreuse shimmer eyeshadow or an olive-green liner for an unexpected pop that still feels autumnal.

Chocolate Brown: The New Black

Call it mocha mousse, call it cocoa couture—either way, this hue is everywhere. From suede jackets to velvet lipsticks, brown is the new neutral that’s having its moment again. But this isn’t your average espresso; it’s richer, softer, and infinitely more luxurious.

How to wear it:
Lean into texture play. Think buttery suede, glossy patent, or a cozy knit mixed with metallic accents. In makeup, swap your black eyeliner for a chocolate one, and add a brown-berry gloss for that ’90s-meets-modern vibe.

Royal Blue: The Statement Neutral

There’s something irresistibly confident about royal blue—it’s bold without being loud, daring yet endlessly wearable. It’s the perfect follow-up to summer’s baby blues, with a little more depth and polish. It’s October, but royal blue still reigns supreme—after all, sapphire season never really ends.

How to wear it:
Try a cobalt sweater vest or a royal blue coat with cream denim for an effortlessly chic combo. For beauty, go graphic with blue eyeliner or a navy manicure for a subtle twist.

Burgundy: The Power Classic

Deep red always makes a fall comeback—but this year’s take is darker, moodier, and more romantic. Picture the space between cherry and merlot: vampy, sophisticated, and quietly powerful. Maybe we have Lily-Rose Depp’s hauntingly chic wardrobe in Nosferatu to thank.

How to wear it:
Pair with soft blush tones or deep navy for a rich, unexpected combo. In beauty, go for a satin lipstick in dark cherry or try burgundy mascara for a subtle nod to the trend.

Final Take

This fall, color isn’t just an accent—it’s an attitude. Whether you go full chartreuse or just dip your toes into burgundy, these shades bring fresh energy to the season’s layered looks. So go ahead—trade your beige for bold, and your nudes for something new.

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